Interactive Museums in Amsterdam

The Museums Where You Don’t Just Watch - You Take Part

Interactive museums are perfect when you want more than “look but don’t touch.” In Amsterdam, these places are built around doing: tasting, creating, stepping into a story, taking immersive photos, or feeling like you’ve entered another world. Some are museum-like experiences, others are attractions with museum-level storytelling, but all of them are highly engaging and easy to enjoy, even if you’re not a “museum person.”
Below you’ll find the best interactive museums and experiences in Amsterdam, each explained clearly with practical info.

Heineken Experience

The Heineken Experience is inside Heineken’s former brewery and is built as a self-guided, interactive tour.
You learn how the beer is made, how the brand grew, and you move through themed rooms with light, sound, and tasting moments.
Opening Hours
Monday to Thursday: 10:30 - 19:30
Friday to Sunday: 10:30 - 21:00
Location
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
Central Amsterdam, close to Leidseplein and Museumplein
Tickets
€ 29,95 Heineken Tour + Rooftop
€ 24,95 Heineken Tour
€ 39,50 Heineken Flagship Cruise
€ 65,00 VIP Tour
€ 40,00 Heineken Experience + Moco Museum
Tickets are sold by timeslot via the official ticket system.
Good to Know
18+ only - minors are not allowed, even with an adult.
Expect about 1.5 hours for the full experience.
Book ahead in busy periods.

House of Bols (Bols Cocktail Experience)

House of Bols is an interactive cocktail experience focused on Bols, one of the oldest spirits brands.
It combines a self-guided experience with rooms designed around flavor, scent, and cocktail culture, ending in the Mirror Bar for a cocktail.
Opening Hours
Sunday to Thursday: 13:00 - 18:30
Friday to Saturday: 13:00 - 21:00
Location
Paulus Potterstraat 12 14 16, 1071 CZ Amsterdam
Tickets
€19.50 Entry
€34.50 Bols Experience & Cocktail workshop
Standard tickets include the cocktail experience (and often a cocktail). Prices and combo tickets vary.
Good to Know
This is one of the best interactive options if you want something adult-focused and not too long.
Great add-on after the big art museums nearby.

WONDR Experience Amsterdam

WONDR is a colorful, playful, immersive experience made for photos and fun.
You walk through themed rooms with big visual installations (think: ball pit, confetti, oversized objects). It’s less “museum collection” and more “interactive playground.”
Opening Hours
Monday to Friday: 10:00 - 19:00
Saturday and Sunday: 09:30 - 19:00
During School Vacations: 09:30 to 20:00
Location
Meeuwenlaan 88, 1021 JK Amsterdam (Amsterdam Noord)
Tickets
€26.00 Adult (11+ years old)
€18.00 Child (2 to 10 years)
Family tickets available, tickets are booked online via the official ticket system
Good to Know
Go with a phone that has storage space - you’ll take lots of photos.
Easy to combine with other Noord spots (A’DAM area, Eye area).

The Upside Down Amsterdam

The Upside Down is a large interactive photo experience with illusion rooms and “Dutch-themed” visual sets (but playful and modern). It’s built to explore and take photos in unusual scenes.
Opening Hours
Monday to Thursday: 09:30 - 19:00
Friday to Saturday: 09:30 - 20:00
Sunday: 09:30 - 19:00
Location
Europaboulevard 5, 1079 PC Amsterdam
Tickets
€25.95 Regular
€18.95 Kids 3 to 11 year
€22.50 Friends Ticket (4 adults)
€19.50 Family Ticket
Official website for ticket
Good to Know
You can download your photos for free after your visit.
Great if you want a longer experience than Youseum or WONDR.

Rembrandt's Amsterdam Experience

Rembrandt’s Amsterdam Experience is a short immersive experience based on Rembrandt’s world, using video, sound, and a recreated studio atmosphere.
It’s designed to feel like stepping into a story, not like visiting a traditional art museum.
Opening Hours
Daily 11:00 - 18:00, but some Tuesdays may be closed (check the date before you go).
Location
Weteringschans 2, 1017 MA Amsterdam, Netherlands
Tickets
€16.50 Rembrandt's Amsterdam Experience Entry Ticket
€30.95 Rembrandts Experience + Canal Cruise
Official website for tickets
Good to Know
The experience itself takes around 25 minutes.
Good option if you want something cultural but not “heavy.”

Body Worlds Amsterdam

Body Worlds is one of Amsterdam’s most interesting “science-style” museums.
It shows real human anatomy models and connects the human body to themes like health and emotions (the current exhibition is about happiness).
Opening Hours
Daily: 10:00 – 22:00
Location
Damrak 66, 1012 LM Amsterdam
Right in the city center, close to Amsterdam Central Station
Tickets
€ 22.50 Adults
€ 13.50 Child 6 to17
Discounted tickets are offered for school visits and group visits
Good to Know
Plan 1 - 2 hours if you like reading the information.
A good option for older teens and adults who want something different from art museums.

This is Holland Amsterdam

This is Holland is a flight-simulator experience that “takes you over the Netherlands.”
It uses a large flight ride plus pre-shows to explain themes like Dutch landscapes and engineering.
Opening Hours
Monday to Thursday: 10:00 – 19:00
Location
Overhoeksplein 51, 1031 KS Amsterdam, Netherlands
Amsterdam Noord, right by the IJ across from Central Station area (near Eye / A’DAM zone)
Tickets
€ 27.00 Regular Ticket
€ 24.00 Advance Online Ticket
€ 50.25 Family Ticket
You can find combination tickets at Amsterdam’s top attractions along with This is Holland Amsterdam.
Good to Know
Very good if you have limited time but want a “big” experience.
Easy to combine with a Noord afternoon (ferry area).

Museum Night Amsterdam (Museumnacht)

Museum Night Amsterdam (Museumnacht) is a once-a-year event where dozens of museums and cultural venues across the city stay open late and run special programs.
It’s not just normal museum visiting at night; museums usually add extra experiences like live music, performances, pop-up talks, workshops, and themed activities.
The vibe is social and energetic, and it attracts a lot of locals.
Opening Hours
Museum Night runs from 19:00 to 02:00 on one Saturday night each year. It is held on the first Saturday of November: 7 November 2026.
Location
This event takes place across Amsterdam, in many participating museums and cultural institutions (not one single address).
Tickets
You buy one all-access ticket, which gives you entry to all participating venues on the night of the event.
Tickets generally sell out, so it’s smart to buy early.
Tickets are sold through the official Museumnacht website (not through the museums individually).
Good to Know
Plan ahead: there are many venues and activities happening at the same time, so pick a few priorities and build a simple route.
It’s easy to combine museums by neighborhood (for example, around Museumplein, the center, or Oost) to avoid losing time traveling.
Expect queues at popular museums, especially earlier in the day.